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   Speaking of corporate culture, let us first clarify what is corporate culture. Corporate culture refers to the principles and values ​​formed within an organization that are recognized and strictly followed by all members. It is the corporate philosophy, business strategy, Governance structure, distribution principles, rules and regulations are a comprehensive reflection of the overall humanistic environment within the enterprise, which has strong appeal and cohesion, and is the soul of enterprise survival, competition and development. It reflects the sum of the conceptual forms of corporate economic relations and political relations, including corporate spirit, corporate image, business style, corporate business philosophy, etc. In the process of corporate development and construction, corporate culture is adjusted and adjusted during corporate management and development. Improving the internal management mechanism, realizing the common goals and values ​​and cohesion of all cadres and employees, mobilizing the enthusiasm and stimulating enthusiasm of employees, and promoting the sustainable development of the industry are becoming more and more important.
　　 As the saying goes, "The tree has roots and is strong and lush, and the water is long-lasting because of its source." Throughout the world's outstanding entrepreneurs, all are practitioners of advanced corporate culture. The secret of Wal-Mart’s success, which has been ranked among the top 500 in the world for several consecutive years, lies in: "Wal-Mart’s corporate culture is the soil for the successful implementation of all its strategies. Without these, Wal-Mart’s miracles cannot happen." Zhang Ruimin, president of Haier Group of China, also said, "The competition of enterprises is the competition of culture. Only high-quality and elegant corporate culture can be invincible in the market."
　　 For a long time, credit unions have given people the impression of "unknown army". In recent years, although there have been great changes, there is still a big gap between the requirements of modern first-class financial institutions. The author believes that to strengthen the corporate culture of credit cooperatives, we must adhere to the people-oriented principle, focus on building the spirit of rural credit, promoting professional ethics, building a good image, strengthening internal quality and external image, and comprehensively improving competitiveness.
　　 1. Firmly establish the "people-oriented" scientific development awareness and cultivate the sense of ownership of employees.
In the construction of advanced corporate culture, the idea of ​​"people-oriented" should always be run through the whole process of cultural construction, and it is truly recognized that employees are the most active, active, and decisive factor in the development of credit cooperatives, and are the vitality of credit cooperatives. Source. Respect people, care for people, understand people, love people, and maximize the enthusiasm of employees. The protection of the vital interests of employees is the focus of work, so that employees can truly feel the warmth of the big family, and strengthen the company's centripetal force, cohesion and sense of belonging. Adhere to the people-oriented management thinking unswervingly, understand employees, understand employees, guide employees, care for employees, care for employees, trust employees, enhance team cohesion, know people and make good use of them, let employees make the best use of their talents, show their abilities, perform their own strengths, and promote employees Realize the value of life and promote the enterprise to achieve better performance. First, it is necessary to establish a set of employment mechanisms of "only talents are used" and "people make the best use of their talents". Only by adhering to the correct concept of employing people and insisting on "recognizing heroes based on performance" can outstanding talents stand out; second, we must establish a scientific and reasonable incentive mechanism. To dig deep into internal strength, establish and improve a sound competitive incentive mechanism as soon as possible, and form a good internal competitive environment for the capable ones, the mediocre ones, and the flat ones. Through competition, excellent talents are selected, and only the important task is to create a way for employees to dare to grasp and dare. A relaxed working environment that manages, speaks, and does, promotes employees to realize their personal value and promotes a win-win situation for credit cooperatives; third, it is necessary to strengthen people-oriented management thinking, actively create conditions, and provide each employee with opportunities to display their talents and realize self-worth. place. The fourth is to activate the communication mechanism. For different levels of top and bottom, left and right, it is necessary to strengthen ideological communication and information exchange, eliminate ideological, psychological obstacles and confrontational emotions and other unfavorable factors. It is necessary to close the relationship between cadres and groups. Leaders must be fair, loving, sincere, caring, and Be close, intimate, and devoted, understand their work, life and environment, solve the difficult problems encountered, and do a good job in the construction of five small canteens, small vegetable gardens, small gardens, and small recreation rooms, so that employees can truly make the community their home. Live and work in peace and contentment, and continuously enhance centripetal force and cohesion. Employees must be sympathetic, centripetal, loyal, pleasing, sincere, compliant, and dedicated to the leader. Achieve one heart and one morality, work together, think in one heart, move in one direction, and form a joint force.
　　Second, shape the image and increase social visibility
　　 Practice has proved that the image of an enterprise is directly related to the rise and fall of an enterprise, its pros and cons, and a good corporate image and reputation are the huge wealth of an enterprise and an intangible asset. Combining with this year’s banking industry’s initiative of “being a good bank, creating first-class services, and establishing a brand image”, it is necessary to establish a scientific business philosophy, insist on operating in compliance with laws and regulations, integrity, fairness, and orderly competition, and strive to create a “good image and function” "Comprehensive, wide-ranging and high-level service" boutique outlets will improve their social image and status in competition. 1. Strengthen the construction of service environment and enhance the status of credit cooperatives in the eyes of the public. Make a large number of window articles in business outlets, adhere to the standard of "bright, clean, complete, and comfortable", rationally arrange various service facilities, set up service supervision telephones, supervision boxes, opinion books, etc., openly accept supervision from customers and the society, and let them everywhere People feel the city's customer-centric service concept. Launched the corporate image system project to fully unify the appearance logo and the internal and external environment of the outlets, and establish a unified image on each business outlet. 2. Advocate civilized service window activities, improve window service quality and improve service attitude. Intensify efforts to create a "civilized and standardized service advanced unit", follow the concept of "service in seconds" and adhere to the service requirements of "starting from now, starting from the self, starting from the post, starting from the details", Strictly implement the basic requirements of service etiquette and standardize the service quality with the standards of "fast, accurate, safe and convenient"; standardize the service attitude with the standards of "active, enthusiastic, patient, and thoughtful". The service philosophy of Haier Group is that customers are always right. In other words, there is nothing wrong with the needs of customers. The interests of customers are incorporated in the activities of high-quality service and the creation of a civilized window. Customer needs are always put in the first place, and customer satisfaction is the first standard to make our service. Window has become a real-life brand for local customers. At the same time, in conjunction with the launch of the "Star Salesperson Selection Activity", the service standards are transformed into the employees' conscious actions and natural habits, and everyone strives to be excellent star employees. 3. Actively carry out credit rating evaluation activities, continue to innovate, make the service brand better, stronger, special, and larger. As a local financial institution, the rural credit cooperatives mainly serve the "three rural" services. As the "local farmers' own bank", they must make a fuss about the word "agriculture", put the interests of the "three rurals" in the first place, and study farmers In order to meet the needs of different customers for financial services, we will continue to innovate service methods, develop a variety of financial products, and cultivate our own customer market and gold customer base. Make use of public opinion to build momentum, scale and benefit, and strive to build a credit brand with the characteristics of credit cooperatives. 4. Passionate about social welfare undertakings. In combination with the current activities to build a harmonious society, actively participate in social fundraising, disaster relief donations, poverty alleviation donations and student aid activities, establish a good image of the credit union among the public, and create a good external environment and favorable external conditions for its own development. Demonstrate a good public image of rural credit cooperatives serving the whole society.
　　3. Strengthen internal quality and continuously improve competitiveness
　　 Market competition, enterprise competition, in the final analysis is talent competition. Corporate culture is a platform for corporate development. We must let this platform provide every employee with equal opportunities and space to display their talents and realize self-worth, maximize their potential and creativity, and cultivate and establish The sense of ownership of "social failure, shame" can have a sense of accomplishment in a company. Under the guidance of corporate philosophy, employees' ideological education, legal education, ideals and belief education, and business training must be strengthened to comprehensively improve the overall quality of employees. In recent years, credit cooperatives have paid great attention to the improvement of the quality of their staff, and have continuously introduced graduates from regular colleges and universities to enrich them in the front line of credit cooperatives. However, the overall quality of the entire team needs to be further improved. This requires establishing a system, creating an atmosphere, increasing employee training, allowing employees to grow with their careers, and using an incentive mechanism to stimulate and encourage employees’ learning enthusiasm and motivation. Enthusiasm can cultivate the enthusiasm of employees for learning. Through business technology competitions, business knowledge training, from the original "I want to learn" to the current "I want to learn" to stimulate the desire to survive in the competition, create a "comparison, learning, The strong learning atmosphere of "catching up, helping and super" enhances the enthusiasm for learning, thereby improving the comprehensive professional quality of employees, and ultimately achieving the goal of improving work ability. The first is to cultivate employees' sense of professional ethics. By talking about ideals, convictions, and learning models, we guide employees to recognize the social value of their posts, enhance their sense of responsibility, honor, and professional ethics of the credit union, and devote themselves to work as a master. In-depth development of professional ethics education and political ideological education with the content of "love of work, dedication, discipline and law, unity and pragmatism, innovation and dedication", and arm the minds of employees with the important thoughts of Marxism-Leninism, Mao Zedong Thought, Deng Xiaoping Theory and Jiang Zemin To lay a solid ideological foundation, combined with the current "Eight Honors and Eight Disgraces" educational activities, not to be a slave to money, to establish a correct outlook on life and values; to inspire and encourage employees to establish the concept of prosperity and shame in society, Continuously carry out self-education, strengthen self-cultivation, and give full play to the subjective initiative of employees; remind employees to constantly conduct self-evaluation, find gaps, and formulate self-improvement measures, so as to enhance employees' ability of self-learning, self-discipline, self-improvement, and self-improvement. Every employee has become a practitioner based on the "three rural", serving the "three households", and dedication and trust. The second is to improve the quality of employees' business skills. In order to achieve the overall coordination and sustainable development of the company and its employees, it is necessary to firmly establish and implement the people-oriented scientific development concept, pursue the common development of employees and the company, and allow employees to base themselves on their jobs and establish learning in the process of promoting the development of the company. Never too late, never too much, never too tired of life-long learning, conscious learning concepts, training learning employees, so that credit unions can produce more talents, quickly produce talents, integrate human resources, and continuously improve service quality and management level. Create a strong atmosphere that compares business, learns technology, and catches up with, and guides employees to learn new business, new knowledge, and new technology. Rural credit cooperatives should also combine human resource management to strengthen education and training. They should not only formulate a complete and practical training system, but also adopt a variety of training methods, such as electronic teaching, organization of personnel training in segments, establishment of advanced and typical models, and strengthening of exchanges. Study, hire high-level lecturers to give special lectures, select outstanding employees to participate in external training, encourage employees to learn by themselves, and use their own network advantages to implement online education, etc., through training to educate employees, enrich employees, improve employees, and cultivate compound The purpose of forming a talent pool of credit cooperatives is to enhance the competitiveness, innovation and vitality of credit cooperatives, and promote the rapid development of credit cooperatives into the forest of modern financial enterprises.
　　 Fourth, long-term mechanism, the focus is on construction, the most important is persistence
　　 At present, some companies put forward a few slogans and post a few slogans, thinking that what is posted and hung is the corporate culture; some companies think that engaging in cultural and sports activities is to build the corporate culture, even if it is completed. The construction of corporate culture can never be completed overnight. The construction of corporate culture always runs through the entire process of the operation and management of the credit cooperative. It is necessary to formulate a scientific and reasonable plan. Implement it in all aspects of the business environment, establish a system that is interconnected and interdependent, and avoid disconnection from business operations. Strengthening a series of system construction is a powerful guarantee for the construction of corporate culture. Rules and regulations are one of the corporate cultural content and a strong guarantee for various activities. The formation, establishment, and implementation of all rules and regulations must embody the principle of equality for all, adhere to the "rule of law" and not engage in "rule of man." Everything should be based on reality and be closely linked to reality. The system and methods must be scientific, quantified, standardized, and systematic, and have operational and guiding effects. At the same time, leaders should lead by example, take the lead in complying with rules and regulations, truly break egalitarianism, comparison psychology and patriarchal leadership, break the rule of people, use words instead of law, establish scientific methods, and ensure the formulation and implementation of scientific, reasonable and advanced rules and regulations . Through the establishment and improvement of various regulations and systems such as the post responsibility system, assessment reward and punishment system, and accountability system, and strict requirements, strict management, strict supervision, strict rewards and punishments, and the use of iron systems, iron rules to regulate and restrict employee behavior, so as to ensure credit Sustainable, stable and healthy development of the society.